Collect · Odds
What "1 in 144" really means
Per-box and per-case odds, the arithmetic of chasing a secret edition, and why 120 boxes still leaves you at 57%.
Pet collectibles · Blind boxes · Sourcing
Collect smarter. Source smarter.
Pet-themed blind boxes are one of the fastest-growing corners of the collectible shelf, and one of the hardest to read from the outside. We explain what a series actually contains, what its odds mean in money, and what it takes to put a line on a shelf yourself.
For collectors and pet owners
Collect
Series checklists, rarity levels and the arithmetic behind every "1 in 144" — plus what to check before you commit to a sealed display.
How pull rates actually work
Littlest Pet Shop: what is verified
The collector's guide to pet blind boxes
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For founders and retailers
Source
A six-stage playbook from concept to first shipment, with the tooling, MOQ and packaging numbers factories actually quote.
What a first production run costs
Vetting a supplier before you pay
Launch a blind-box line, step by step
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Source · Costs
What a first production run costs
Tooling, MOQ and packaging quotes for resin, PVC and rotational vinyl, with a worked 1,200-unit example.
Collect · Series guide
Littlest Pet Shop, series by series
What Basic Fun confirms about Generation 7, what retailers list, and where the public record stops.
Free tool
Blind-box cost and margin calculator
Enter your order size, unit cost, freight and retail price to see landed cost, margin and break-even before you talk to a supplier. It runs in your browser and stores nothing.
How we work, and what we won't do
No knock-offs
We don't point readers at casts or copies of another studio's characters. Sourcing guides cover original sculpts and original artwork, with the maker owning the design.
Sourced, not guessed
Every figure here carries a source and a date. Where a number is a factory range rather than a published price, we label it. Where nothing is published, we say so instead of inventing odds.
The drop list
There is no newsletter yet, and we would rather say that than collect an address we cannot use. When the list opens it will be one email a month: new series, factory notes, corrections. Questions in the meantime go through the contact page.
What we're working on
Checklists for the current Littlest Pet Shop wave, a supplier questionnaire you can send to a factory, and a plain-English guide to toy safety testing in the US and EU.